Intel Capital Invests In In-Store TV Network Tag Media - reports VC Circle

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Intel Capital has invested an undisclosed amount in Tag Media Network, an in-store television network. The funding will help “accelerate Tag Media Network’s expansion, secure new staff and strengthen its sales and marketing initiatives”, according to a release. Details of the investment were not disclosed.

According to Dan Ginsburg, CEO of TAG Media Network, since launching one year ago, Tag Media Network has a reach of over 10 million shoppers across 250 stores. It works with retailers like Spencers, Trinethra, Foodworld, and Trumart.
“The Indian in-store television market has grown exponentially in the last year and Tag Media Network has been at the forefront of that expansion,” said Arvind Sodhani, president of Intel Capital.

Sudheer Kuppam, Managing Director for India, Japan, Australasia and South-East Asia, Intel Capital, said: “We believe in-store television advertising is at an inflection point, with organised retail set to take off and hope that our investment will help Tag Media Network to capitalise on this growth opportunity.”

Digital Music India or vJive is another Indian company in this space. It received $4.5 million funding from Matrix Partners India. Future Group (Pantaloon) has also launched a mall media company. Besides, there are startups like LiveMedia, founded by ex Nortel India chief Rajan Mehta. In-Store media space is probably getting crowded.