Retail-Focused Startup Jasper Gets Angel Funding, reports VC Circle

Jasper, a Delhi-based early stage startup focused on retail sector, has secured angel funding from a group of US investors. The startup is in stealth mode. Jasper founder and CEO Kunal Bahl said that the company will help increase sales in a retail mall by incentivising the purchase. Retail outlets will be their partners, while the shoppers are the end customers of Jasper.

“The problem in the booming organised retail sector in India is high footfall-low conversion. We are adopting an innovative strategy to help solve this problem,” says Bahl, an engineering graduate of University of Pennsylvania, and an MBA from Wharton. Bahl has earlier worked with Microsoft’s emerging markets group.

The angel investors are based in the US, and have previously backed companies such as Nasdaq-listed House Values, Yapta and Cleverset. The funds will be utilised for building an operations engine, and undertaking tactical marketing initiatives, a release said.