Sunday, November 4, 2007

Reginald Fils-Aime Cornell'83, President/COO, Nintendo of America, Inc. talks about Nintendo at Cornell







I attended a talk by Reginald Fils-Aime popularly know as Reginator today at Cornell.
Among many things, he talked about the evolution of gameing products at Nintendo, with products such as Nintendogs, Mariocart DS, Wii remote, wii sports, and wii channel. Nintendo executed superbly with their marketing message centering around "Bringing gaming back to the masses" and attracting new customers,especially females to play video games, thus expanding the customer pie.

Towards the end, he talked about what, in his opinion, it takes to be successful. He said in order to be successful, people should use the duality concept - showing two behaviors at the same time:

1. You should take personal initiatives or show drive, but, at the same time, be an effective team member.
2. Do what you are passionate about, but also develop an ability to work outside of what you are passionate about. You may not always get to work on things you are passionate about.
3.Be curious, but also take stand sometimes.
4. Be strategic and look out for things you can execute with excellence, but don't be afraid of doing what has not been done before.


Here's a quick introduction of Reginald from wikipedia

On a seperate note, contentSutra has a nice article on Indian gaming industry: Casual Gaming Might Not Scale; Advertising Portals On TV Doesn’t Help

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